A friendly and welcoming bank? A manager who wants to hear from you? Is that a personal mobile number? That’s crazy. Shouldn’t be done. But it works.
Most of the time, the customers won’t call the number. But just knowing that I can, and the peace of mind that comes with knowing any questions or problems I have will be taken care of, is priceless. We’re not just talking to the “Customer Service Team”, we’re talking to a person. A person who trusts and cares about us enough to step up publicly is, again, priceless.